Microsites and Landing Pages
A Microsite or landing page is separate from a company’s main website. They are usually used to communicate a special messages or selling a product or service. It is a targeted marketing tool, and can provide your marketing department with a powerful message medium.
A Microsite or landing page can be used as a way of dynamically promoting your organisation or specific product areas. It can be used to:
target a marketing campaign where the message might get lost in a corporate website.- provide focused content about a specific product or service so that a visitor doesn’t have to search for the information.
- improve search engine rankings, if built correctly.
- help targeted SEO.
- help local searches
