Content Marketing – Let us explain…
Content is king in the world of Internet marketing. The more pages you have, the more pages there are to find. However, if those pages are not worthy of the search engines in the first place, then they will never be found.
You see, the search engines simply want their searchers to have a great experience, and only show what they want to see. So if you, as a business, have no idea what people are actually searching, then your content may simply not be indexed and found.
Our job is to do indepth research at the start of your campaign, to idnetify what people are searching when they are looking for your products and services. Then we look at your website and go through every page, identifying where we can introduce these new words.
The next step is to introduce new content to your website that the search engines will love, and continue to do this on a regular basis, to get the maximum exposure from content marketing, and to get the search engines used to finding new stuff on your website.
All this needs to be done alongside a conversion architecture analysis, to make sure your website will convert once your visitor numbers increase. We will look at your analytics and ascertain what people are looking for when they go onto your website, and this will help us do two things:
1 – identify the additional content you need.
2 – identify what needs changing with regards to conversion.
Tracy, your WSI Internet Consultant, will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.
Learn more about Content marketing and Customer Conversion in the final step of our ABCs of Internet Marketing Success.